Retail Media Market Grows with Thousands of New In-Store Screens in Poland

Advertising is increasingly targeting customers directly at store shelves, with over 70,000 digital advertising screens now operating in Poland, contributing to a retail media market valued at 1.7 billion PLN.

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rzeczpospolitaPolish20h ago

Reklama dopada Polaków już przy półce. Tysiące nowych ekranów w sklepach

Reklama coraz częściej czeka na klientów nie w telewizji czy internecie, ale bezpośrednio przy sklepowej półce. W Polsce działa już ponad 70 tys. cyfrowych ekranów reklamowych, a rynek retail media jest wart 1,7 mld zł.

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Retail Media Market Grows with Thousands of New In-Store Screens in Poland

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Reklama dopada Polaków już przy półce. Tysiące nowych ekranów w sklepach

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