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Swatch x Audemars Piguet Watch Launch Sparks Chaos and Store Closures

The highly anticipated launch of the limited edition Swatch x Audemars Piguet watch led to chaotic scenes at stores worldwide, with massive queues and crowd surges forcing some outlets to close or cancel sales. The event also saw scalpers quickly listing the watches for resale.

16 May, 04:49 — 16 May, 11:44
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Sources

Showing 5 of 9 sources
BBCHigh1h ago

Massive queues shut Swatch stores as hundreds clamour for £335 limited edition watch

Hundreds of people have been queueing outside branches across the UK to get the £335 item.

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SCMPMostly Factual2h ago

Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong

Many shoppers who queued for days ahead of the launch of a new watch from two Swiss brands have listed the timepieces for sale within hours of buying them, with resale prices nearly seven times their original retail value. A South China Morning Post reporter observed at least 70 people in raincoats and carrying umbrellas queuing in Causeway Bay on Saturday morning, with the line stretching from the Swatch store on Kai Chiu Road all the way around the block to Pak Sha Road. Queues had been...

By Theodora Yu

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channel-news-asiaMostly Factual8h ago

AP x Swatch Royal Pop launch: Long queues at Ion Orchard and Marina Bay Sands, VivoCity outlet closes due to crowds

Watch enthusiasts started queuing the night before at selected Swatch stores as the highly anticipated pocket watch collaboration went on sale on May 16.

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malay-mailMixed6h ago

Overnight queues, RM50 runners and shattered hopes at KL Audemars Piguet x Swatch launch (VIDEO)

KUALA LUMPUR, May 16 — By the time the sun rose over Mid Valley Megamall this morning, Ayu Omar and her daughter A...

By Muhammad Yusry

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nl-timesMostly Factual1h ago

Video: Crowd surges at Swatch stores trigger closures, evacuation in Leidschendam

Police and security evacuated several hundred people from the Mall of the Netherlands in Leidschendam on Saturday morning after large crowds gathered for the launch of a limited Swatch watch, while

By 88836

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