LEGO's Up-Scaled Minifigures Tipped for Commercial Success

LEGO's new line of up-scaled minifigures, exemplified by the Darth Vader model, is predicted to be a significant cash cow for the company, leveraging the iconic status of the minifigure.

29 Jul, 11:17 — 29 Jul, 11:17

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forbes13d ago

The LEGO Group’s Up-Scaled Minifigures Should Be A Serious Cash Cow

Nothing made by LEGO will ever be as iconic as the minifigure, and its Up-Scaled Darth Vader proves the super-sized approach could be a real winner.

By Matt Gardner, Senior Contributor

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LEGO's Up-Scaled Minifigures Tipped for Commercial Success

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The LEGO Group’s Up-Scaled Minifigures Should Be A Serious Cash Cow

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