Burger King went big on self-deprecating Oscars ads. Now it needs to prove it's fixed past missteps.

Burger King's new ad campaign says the customer is king. @BurgerKing/YouTube Burger King took the crown for Oscars 2026 ad domination. It ran several spots and got host-read callouts throughout the ceremony. Its main ad saw the fast-food chain fess up to missteps and promise changes. And the Oscar for splashiest ad campaign during the 2026 Academy Awards goes to… Burger King. The fast-food giant went big to ensure its brand was all over the Oscars this year, airing a series of spots during ...