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Content is King for US Free Skiers: From 'Hotdog Hans' to Urban Pipes

Ski videos, featuring personalities like 'Hotdog Hans' and urban skiing, have become crucial branding opportunities for a sport that typically receives limited attention outside the Olympics.

18 Feb, 11:06 — 18 Feb, 11:06
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Yahoo3d ago

From 'Hotdog Hans' to urban pipes, content is king for US free skiers

Ski videos have become major branding opportunities for a sport that gets the spotlight for two weeks and then largely disappears post-Olympics.

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