African brands gain modestly in consumer admiration, but global giants still dominate

African brands have recorded a modest recovery in consumer admiration across the continent, although international brands continue to dominate rankings. This was highlighted in the 2026 Brand Africa 100: Africa's Best Brands report, analysed by Thebe Ikalafeng, founder and chairman of Brand Africa, and Frankline Kibuacha, marketing director at GeoPoll, in an article published by African Business.

By Nanabanyin Brown-Addo