Toy Story Franchise Generates $51 Billion in Economic Activity

A new study reveals that the 'Toy Story' franchise, which launched with Pixar in 1995, has generated $51 billion in economic activity for Disney and the global economy over more than 30 years and four films.

15 Jul, 13:34 — 15 Jul, 13:34

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varietyMostly Factual33d ago

‘Toy Story’ Franchise Has Generated $51 Billion in Economic Activity, Study Finds

“Toy Story” helped launch Pixar when it premiered in 1995. More than 30 years and four films later, the family franchise has become a revenue-generating juggernaut for the Walt Disney Company and the global economy. The series has added $51 billion in overall economic activity since its inception, according to a study that Disney commissioned […]

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Toy Story Franchise Generates $51 Billion in Economic Activity

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‘Toy Story’ Franchise Has Generated $51 Billion in Economic Activity, Study Finds

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