JioHotstar's Tadka Microdrama Platform Reaches 100 Million Users, Driving Growth in India
Tadka, the free, ad-supported microdrama platform from JioHotstar, has surpassed 100 million users and seen a fivefold increase in per-viewer watch time since its April launch, solidifying short-form content as a major entertainment category in India.
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JioHotstar’s Tadka Indian Microdrama Platform Reaches 100 Million Users
Tadka, the microdrama platform within leading Indian streamer JioHotstar, has crossed 100 million users, establishing premium short-form content as a mainstream entertainment category in India. Since launch, daily watch time per viewer on Tadka has grown fivefold, reflecting sustained engagement with the format. More than 42% of the service’s viewership comes from audiences under 24, […]
By Naman Ramachandran
Read full article →India’s Microdrama Market Explodes as Disney-Backed Service Hits 100 Million Users
Tadka, the free, ad-supported service from JioHotstar, also says it has seen per-viewer watch time grow fivefold since its April launch.
By Patrick Brzeski
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