What’s Different at SXSW Music 2026: Festival Chiefs on Having a New Base Beyond the Convention Center, Earlier Set Times, Global Genre Shifts and Celebrating a 40th Anniversary

It’s not your grandfather’s South by Southwest Music Festival. But with any luck, granddad would still find something to latch onto in this, the fest’s 40th anniversary year, even as the music component of the hydra-headed film/tech/tunes gathering adapts to meet new times and new needs, as it always has. Attendees who haven’t been in […]

By Chris Willman