Inside ChatGPT's slow-motion ad rollout

OpenAI CEO Sam Altman Shelby Tauber/Reuters A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. OpenAI's introduction of advertising to ChatGPT was the most-anticipated industry launch since Netflix debuted its ads tier. How's it going? Slowly. The pilot began on February 9 and was initially set to finish at the end of March, with some brands promising to spend at least $200,000 to take part. Advertisers and ...