Targeted New Ad Campaign Frames Upfronts In New York As “Week-Long Metaphor For DirecTV”

A targeted ad campaign by DirecTV is likening this week’s upfronts in New York to “a week-long metaphor” for the pay-TV service. Through a combination of outdoor placements, promotional teams on the streets and airline seatbacks, the distributor’s advertising unit is plugging the company’s multi-channel packages. (Watch a 30-second ad above.) The new campaign kicked […]

By Dade Hayes