Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue

Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue Turns out there's a price point for everything where consumers just stop paying. Guess that whole "price as a rationing mechanism" talk means something after all... Just ask Pepsi. The iconic brand had recognized for some time that its Frito-Lay snack prices were becoming too expensive, with major retailers like Walmart repeatedly raising concerns, according to Bloomberg. Even so, prices remained high as sales declined...

By Tyler Durden