Apple aims for annual MacBook upgrades with 'MacBook Neo' refresh

Apple is reportedly targeting annual consumer upgrades for its laptops with the new 'MacBook Neo' refresh, aiming to shift the market towards iPhone-style yearly device updates.

27 Jul, 00:14 — 27 Jul, 00:14

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forbes16d ago

MacBook Neo Refresh: Apple Targets Annual Consumer Upgrades

The MacBook Neo brings iPhone-style annual refreshes to laptops. Can Apple shift the laptop market to make upgrading the Neo every year the norm?

By Ewan Spence, Senior Contributor

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Apple aims for annual MacBook upgrades with 'MacBook Neo' refresh

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MacBook Neo Refresh: Apple Targets Annual Consumer Upgrades

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