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Podcast Industry Taskforce Formed to Define 'Podcast'

A new task force has been established within the podcast industry to create a standardized definition for 'podcast', aiming to resolve issues for advertisers and budget allocation.

28 May, 12:00 — 28 May, 12:00
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hollywood-reporterMostly Factual74d ago

What Is A Podcast? Podcast Industry Taskforce Forms to Determine Definition and More

Without a set definition "advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned," said Oxford Road CEO Dan Granger.

By Caitlin Huston

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Podcast Industry Taskforce Formed to Define 'Podcast' | Perspecta News