Indie music has been invaded by fake fans and cynical viral campaigns​. Here’s how deep it all goes

Companies such as Chaotic Good are confecting social media buzz to promote Geese, Oklou and other indie darlings. Industry insiders reveal how widespread the practice is – even if no-one is sure it actually works Did you get more fomo than usual from last year’s Glastonbury? Did you see a video of Overmono or Lorde or Self Esteem that made you seethe with jealousy? That may have been because more of your friends genuinely did attend the festival last year – or it could be because those acts, ...

By Shaad D'Souza