Obi Switzerland CEO Discusses Strategy, New App, and Migros Background

Lena Steiner, the new CEO of Obi Switzerland, gave her first major interview, detailing the discontinuation of the Cumulus program, the launch of their own coupon app, and her past experience at Migros.

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20-minutenGerman1h ago

Cumulus-Aus bei Obi: «Haben jetzt unsere eigene App mit Coupons»

Die neue Obi-Schweiz-Chefin Lena Steiner gibt 20 Minuten ihr erstes grosses Interview. Sie spricht über ihre Migros-Vergangenheit und über die Unterschiede zu Do it + Garden.

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Obi Switzerland CEO Discusses Strategy, New App, and Migros Background

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Cumulus-Aus bei Obi: «Haben jetzt unsere eigene App mit Coupons»

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