I'm a CMO who thinks AI has brought a long-overdue reckoning for top marketers. Here's how I'm adapting for the future.

Publicis Sapient CMO Teresa Barreira says the AI era is forcing 'a reckoning that is long overdue' for some top marketers. Publicis Sapient Publicis Sapient CMO Teresa Barreira says AI is forcing "a reckoning" for some top marketers. A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. This as-told-to essay is based on a conversation with Teresa Barreira, chief marketing officer of Publicis Sapient, the advert...