I started a side hustle while working at Yelp — then went all in on my business. I've made over $112,000 in revenue and feel so fulfilled.

Joey Coffin was working at Yelp and running his brand as a side hustle before turning his company into his full-time gig. Joey Coffin Joey Coffin founded his brand Vacation Darts as a side hustle while working at Yelp. Trying to balance both ventures was draining, and in January 2026, Coffin began working full-time on his brand. He shared how remaining authentic and leveraging social media and AI tools helped him grow his company. This as-told-to essay is based on a conversation with Joey C...