Athens Hotels Outperform Rivals Despite Flat Occupancy in First Half of 2026

Athens's hotel sector posted the strongest performance among nine major European competitor destinations in the first half of 2026, with room rates rising sharply even as occupancy remained essentially unchanged, according to data released by the Athens-Attica and Argosaronic Hotel Association (EXA). Average occupancy dipped just 0.1% compared with 2025, while the average daily rate rose 6.9% and revenue per available room (RevPAR) climbed 6.8%, outperforming destinations including London, Be...

By ANTHEE CARASSAVA