Netflix is solving its engagement problem by … spending less time talking about engagement

Netflix co-CEO Ted Sarandos is walking away from the company's practice of releasing viewer data twice a year. Kevin Dietsch/Getty Images Wall Street is concerned that Netflix subscribers are spending less time with Netflix shows and movies. Netflix says investors shouldn't worry. But Netflix is also going to provide less viewership data than it has before. Will that please Wall Street? Wall Street worries that Netflix has a problem with engagement — an issue you can see in the audience num...

Netflix to Stop Releasing Viewership Data Every 6 Months, Will Shift to Annual Reports

Netflix is discontinuing its biannual viewership data dump in favor of one annual report beginning in 2027. The latest version of Netflix’s “What We Watched” report, which covered subscribers’ viewership habits from January-June 2026, was released Thursday along with the streamer’s latest quarterly earnings results. Netflix has been releasing the report twice a year, in […]

By Jennifer Maas

Netflix Reports Steady Viewing Time Growth But Scales Back Engagement Reports

Instead of semiannual reports, the streamer will move to an annual release of viewing data next year.

By Rick Porter

‘The Boroughs’ Wraps Run As Newest Series Release In Top 40 Of Netflix’s What We Watched Report

Canceled Netflix drama The Boroughs got a consolation prize — it was the most recent ongoing scripted series release to make the Top 40 of Netflix’s semi-annual What We Watched viewership report released Thursday, which spans January – June 2026. The supernatural series, executive produced by Stranger Things creators the Duffer Brothers, logged 23.1 million […]

By Nellie Andreeva