Greek Hotel Revenue Surges 21% Annually Over Five Years as Foreign Arrivals Hit Record High

Greece's hotel industry posted average annual revenue growth of 21% between 2021 and 2025, driven by record-breaking tourist arrivals, according to a new sector study by ICAP CRIF. Greek tourism contributed 13% of GDP directly in 2025, equivalent to €32.4 billion, rising to roughly 30% when accounting for indirect economic effects, according to estimates from the Greek Tourism Confederation (SETE).  Foreign arrivals reached a record 38 million in 2025, up 5.6% from the previous year, while...

By ANTHEE CARASSAVA