Warner Bros. Discovery Upfront Pitch Amid Merger Speculation
Warner Bros. Discovery held its annual upfront pitch to advertisers, an event overshadowed by the looming prospect of another corporate merger.
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What We Learned From the Upfronts: Midseason Is the New Fall and Live Sports Aren’t Everything
Warner Bros. Discovery kicked off its annual upfront event at the Madison Square Garden Theater by paying tribute to the late Ted Turner, who had just died the previous week. Turner, of course, was part of why WBD was even holding an upfront in the first place: Not only was the media giant a cable […]
By Varietyschneider
Read full article →WBD Staffers Raise Upfront Glass As Yet Another Corporate Merger Looms
Warner Bros. Discovery’s lunch at the Food Network Kitchen after its upfront pitch to advertisers has become “an annual ritual,” in the words of Chief Revenue and Strategy Officer Bruce Campbell. This year’s edition, however, unfolded in the shadow of the pending $110 billion acquisition of WBD by David Ellison’s Paramount Skydance. The industry-altering deal, […]
By Dade Hayes
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