The Ghanaian customer is finally speaking up – that is a win

Something has shifted in Ghana, and you can feel it the moment you walk into any Mobile Money kiosk, banking hall, or telco service center. Customers are asking questions, checking receipts, and pushing back when something feels off. The quiet acceptance of the past is fading, and in its place a new kind of Ghanaian customer has arrived, one who knows her voice matters as much as her money. For years, the financial system spoke while the customer listened, but that balance is shifting in real...

By Prince Adu-Owusu