New Methods Impact Podcast Discovery and Success

Podcast discovery has evolved significantly, with new research indicating that platforms like YouTube and social media are now dominant forces, influencing which shows succeed.

7 Aug, 09:15 — 7 Aug, 09:15

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forbes3d ago

People Discover Podcasts Via New Methods Impacting What Shows Succeed

Podcast discovery has undergone a significant transformation, moving beyond traditional apps and word-of-mouth. New research highlights YouTube and social media as dominant forces, with YouTube alone driving 40% of new show discoveries.

By Frank Racioppi, Contributor

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New Methods Impact Podcast Discovery and Success

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People Discover Podcasts Via New Methods Impacting What Shows Succeed

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