Chinese EV makers turn Korea into global test bed

Chinese EV makers are turning South Korea into their next battleground, using cut-rate pricing and advanced software to challenge Hyundai Motor Group on its home turf. With BYD and Zeekr already gaining traction, XPeng, NIO and other brands are lining up to enter a market increasingly seen as a test bed for global expansion. According to industry sources on Monday, XPeng is recruiting a head of Korean operations, officially signaling its entry to Korea. After establishing XPeng Motors Korea on J

By The Korea Herald