This startup raised $50 million to help marketers figure out which events are actually worth attending

Vendelux's founders, Stefan Deeran and CEO Alex Reynolds, want to show events can drive business results. Vendelux Vendelux, a company that helps CMOs figure out their live events strategy, raised $50 million. It plans to use the new round to target big customers and do more to show the payoff of events. B2B events have been on the march, but are threatened by economic uncertainty. As anyone who went to Cannes Lions last month knows, the appetite for in-person gatherings is going strong. Ve...