Ice Cube's BIG3 Basketball League Explores Going Public

Ice Cube's three-on-three basketball league, BIG3, is considering going public, betting on the current hot sports investment market to attract new investors and secure more lucrative media deals.

27 Jul, 15:50 — 27 Jul, 15:50

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hollywood-reporterMostly Factual3d ago

Want To Own a Sports League? Ice Cube’s BIG3 Bets That Being Public Can Be a Propellant

The three on three basketball league is banking on a red-hot sports environment to bring in new investors, and potentially new and more lucrative media deals too.

By Alex Weprin

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Ice Cube's BIG3 Basketball League Explores Going Public

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Want To Own a Sports League? Ice Cube’s BIG3 Bets That Being Public Can Be a Propellant

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