BTS, Hybe headline French MBA institute's report

The success of BTS and label Hybe is the subject of a case study by an established MBA institution in France, according to media reports on Monday. INSEAD Blue Ocean Strategy Institute published “Hybe: Building Growth Beyond BTS,” analyzing how the once small entertainment company managed to create a new clientele in the global music industry beyond the competition in K-pop through the group. It looked at the group and the label’s growth from a business management perspective, from the group's d

By The Korea Herald