Microdrama Viewership Surges, Attracting More Men and Dominating Romance Genre

Microdrama viewership has increased 28-fold in two years, with more than two-thirds of users, including a growing male audience, watching romance-based series. Sunday nights are identified as prime viewing time for these short-form dramas.

24 Jul, 00:40 — 24 Jul, 00:40

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varietyMostly Factual24d ago

Men Flock to Microdramas, Romance Stories Rule and Sunday Nights are Prime Time for Viewing

Microdrama viewership has grown 28-fold over the past two years, and it’s not just for women of a certain age anymore. More than two-thirds of users, male and female, watch romance-based series. And just like TV, microdrama viewership typically peaks on Sunday nights between 8-10 p.m. Those are among the findings of a research report, […]

By Cynthia Littleton

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Microdrama Viewership Surges, Attracting More Men and Dominating Romance Genre

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Men Flock to Microdramas, Romance Stories Rule and Sunday Nights are Prime Time for Viewing

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