Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing

Accenture Song has reached a deal to acquire Whalar. Pictured: Whalar Co-CEO Emma Harman, Accenture Song CEO Ndidi Oteh, and Whalar Co-CEO Jo Cronk. Heather Shuker A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing dispatch. My DMs have been buzzing about Accenture Song's planned acquisition of the creator and social agency Whalar. Industry insiders are particularly interested in what it means for the future of influencer marketing ...