I baulked at the idea of ‘friction-maxxing’. But there’s more to it than meets the eye | Gaby Hinsliff

Self-help hacks such as ‘cooking from scratch’ or ‘meeting your friends’ may seem ridiculous. But there’s something deeply human at the heart of this trend Does life, of late, feel just too easy? Are you keen to make it harder than it already is? If that sounds like a genuinely demented question in the week that the world came close to threatened Armageddon, then fair enough. I bridled too when I read last week about friction-maxxing, the supposed trend for doing things in slightly more effor...

By Gaby Hinsliff