Ads On Live Women’s Sports Deliver 20% Better Results Than Ads On Non-Sports Broadcast, Cable TV, WPP Study Finds

Brands are seeing a 20% better return on ads they buy on women’s sports compared with general advertising they place across non-sports broadcast and cable TV programming.

18 Mar, 13:34 — 18 Mar, 13:34

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deadlineMostly Factual164d ago

Ads On Live Women’s Sports Deliver 20% Better Results Than Ads On Non-Sports Broadcast, Cable TV, WPP Study Finds

Brands are seeing a 20% better return on ads they buy on women’s sports compared with general advertising they place across non-sports broadcast and cable TV programming. That’s the core finding of a study by ad agency WPP Media. It found that spending on women’s sports rose 69% year over year to hit $127 million, […]

By Dade Hayes

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Ads On Live Women’s Sports Deliver 20% Better Results Than Ads On Non-Sports Broadcast, Cable TV, WPP Study Finds

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Ads On Live Women’s Sports Deliver 20% Better Results Than Ads On Non-Sports Broadcast, Cable TV, WPP Study Finds

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