TWICE Performs 'Strategy' on The Tonight Show Starring Jimmy Fallon

K-pop group TWICE made their third appearance on 'The Tonight Show Starring Jimmy Fallon', performing their song 'Strategy'.

24 Feb, 06:59 — 24 Feb, 08:43

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Why this matters

TWICE's performance on "The Tonight Show Starring Jimmy Fallon" is significant as it underscores the continued global expansion and mainstream integration of K-Pop into Western media. Such appearances on prominent U.S. late-night television provide a crucial platform for K-Pop groups to reach a broader international audience, solidifying their status as global music acts. The performance of "Strategy," a track featuring Megan Thee Stallion and appearing in an animated hit, further highlights the group's strategic cross-genre and cross-media collaborations, showcasing their diverse appeal and marketing reach.

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