Airbnb Boosts K-pop Strategy with Cortis Fan Experience in Seoul

Airbnb is intensifying its K-pop strategy with a neon-lit, two-hour fan experience featuring the BigHit boy band in Seoul, aiming to drive bookings and influence short-term rental laws in Korea.

5 May, 07:43 — 5 May, 07:43

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hollywood-reporterMostly Factual117d ago

Cortis Experience Draws Fans to Seoul as Airbnb Doubles Down on K-pop Strategy

A neon-lit, two-hour fan experience with the BigHit boy band is the latest step in Airbnb's years-long strategy of using K-pop to drive bookings — and to reshape Korea's restrictive short-term rental laws.

By Patrick Brzeski

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Airbnb Boosts K-pop Strategy with Cortis Fan Experience in Seoul

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Cortis Experience Draws Fans to Seoul as Airbnb Doubles Down on K-pop Strategy

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