Amazon Defends Ad Auction Practices Amid FTC Antitrust Allegations

Amazon has pushed back against Federal Trade Commission claims that its hidden reserve-price mechanisms artificially inflate digital advertising costs, citing recent court rulings favoring tech platforms.

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forbesFrench10h ago

Amazon Fires Back After FTC Claims Its Hidden Reserve Price Auctions Inflate Ad Costs

FTC alleges Amazon's reserve-price ad auction system inflates ad costs, a claim Amazon denies. Yet courts have sided with regulators in recent Google AdTech rulings.

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Amazon Defends Ad Auction Practices Amid FTC Antitrust Allegations

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Amazon Fires Back After FTC Claims Its Hidden Reserve Price Auctions Inflate Ad Costs

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