Analog Nostalgia Fuels 'Slow Media' Market Amid Streaming Backlash

A retro market in Hanmer, Ontario, is capitalizing on consumer yearning for pre-digital era media, offering analog movies, music, and games. Researchers attribute this trend to the tactile appeal of physical discs and tapes as an alternative to digital streaming.

6 Sept, 08:00 — 6 Sept, 08:00

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cbcHigh2d ago

Streaming platforms face backlash as analog nostalgia fuels 'slow media' market

In a '90s-style mall in Hanmer, Ont., "Strickly Nostalgia" offers analog movies, music, and games to people yearning for the era before digital streaming. Researchers say the market for retro is driven by the tactile feel of discs and tapes, the rise of nostalgia in popular media, and being able to keep something in one's own collection that a streaming service can't take away.

By Olivia Pizzuco-Ennis

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Analog Nostalgia Fuels 'Slow Media' Market Amid Streaming Backlash

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Streaming platforms face backlash as analog nostalgia fuels 'slow media' market

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