Atari Leadership Rebrands Company by Reviving 1980s Gaming Classics

Facing a digital-first industry, Atari's new management is leveraging its heritage to rebuild the brand by releasing updated versions of vintage arcade games.

1 Sept, 17:40 — 1 Sept, 17:40

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cbcHigh2h ago

The Atari brand was long tarnished in gaming. Its new leadership 'burned it down' to rebuild

As video games become an increasingly digital-first hobby, the people keeping the Atari name alive are going back to their roots, by offering new versions of their 1980s classics.

By Jonathan Ore

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Atari Leadership Rebrands Company by Reviving 1980s Gaming Classics

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The Atari brand was long tarnished in gaming. Its new leadership 'burned it down' to rebuild

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