Australians turn to 'frugal influencers' amid financial pressure

As Australians face increasing financial strain, a new trend of 'frugal influencers' is emerging, offering advice on saving money rather than promoting luxury lifestyles.

29 Jun, 19:39 — 29 Jun, 19:39

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sbs-newsMostly Factual63d ago

Australians are feeling the strain of financial pressure. Could 'frugal influencers' help?

The influencer business model has long been based on selling a luxury lifestyle. But these creators want to do the opposite.

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Australians turn to 'frugal influencers' amid financial pressure

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Australians are feeling the strain of financial pressure. Could 'frugal influencers' help?

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