Automakers Market Fuel-Guzzling Trucks with Patriotic Ads

Despite high gas prices, automakers like Ram are aggressively marketing new lines of fuel-guzzling muscle trucks to American men with in-your-face, patriotic advertisements.

5 Jun, 09:02 — 5 Jun, 09:02

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NYTMostly Factual81d ago

To Sell Trucks, Break Out the Cowboys and Wrap Them in Old Glory

Americans — especially American men — love trucks, and high gas prices aren’t swaying automakers. Ram has a new line of fuel-guzzling muscle trucks, and some in-your-face ads to sell them.

By Roy Furchgott

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Automakers Market Fuel-Guzzling Trucks with Patriotic Ads

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To Sell Trucks, Break Out the Cowboys and Wrap Them in Old Glory

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