How 6 top CMOs are working to make their brands show up on AI platforms

Coach's Joon Silverstein, Fruitist's Fadi Karam, and American Eagle's Craig Brommers. Philip Vukelich, Derek Reed for BI Top CMOs are racing to ensure their brands appear in new AI engines like ChatGPT and Gemini. Marketers from Chime, American Eagle, Coach, and more shared their AI search playbooks. SEO pros emphasize the importance of authenticity and reputation. "What's your AI search strategy?" might not seem like a hot topic on the Cannes Lions party scene. But make no mistake — CMOs ...