Budget coffee takes Korean identity overseas

Korea's budget coffee chains, built on affordability and accessibility, may be pushing the market to saturation, and rising bean prices and currency pressure are squeezing margins further. Instead, the chains are betting on markets abroad, leaning on Korean identity as their edge, especially as interest in K-food and other content keeps rising. This month has already brought a string of openings abroad, each a day apart. Ediya Coffee opened its first store in Laos on Saturday through a master fr

By The Korea Herald