South Korea Fights to Protect its 'K-Brand' Identity

South Korea is actively working to protect its 'K-prefix' branding, encompassing K-Pop, K-Food, and K-Medicine, against imitators who have emerged due to its global success.

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die-presseGerman3h ago

Wem gehört das K? Korea kämpft um seine wichtigste Marke [premium]

Seit Jahren werben Südkoreas Staat und Industrie mit dem K-Präfix, von K-Pop über K-Food bis K-Medizin. Doch der Erfolg hat Nachahmer erzeugt, gegen die Korea nun vorgehen will. Über den Kampf um einen Buchstaben.

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South Korea Fights to Protect its 'K-Brand' Identity

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Wem gehört das K? Korea kämpft um seine wichtigste Marke [premium]

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