OpenAI's new partner wants to build ads that can chat with you

Laura Desmond, CEO of Smartly, said ads on OpenAI will get more conversational and tailored to the individual user. Smartly OpenAI has signed Smartly as its first creative adtech partner. Smartly's ultimate goal is to help create personalized ChatGPT ads that users can interact with. Sign up for Business Insider's weekly marketing newsletter. The advertising industry's most anticipated rollout is kicking into higher gear. OpenAI has signed Smartly as its first adtech partner focused on impr...