From KL to K-pop: How Malaysian fashion label Joe Chia won over S.Coups, Felix and other global stars

Once a tiny indie label tucked above a button shop in Kuala Lumpur, Joe Chia is now a global name worn by K-pop stars like Seventeen’s S.Coups and Stray Kids’ Felix. Founders Joe Chia and Melissa Deng tell us how they built one of Asia’s most compelling menswear brands.