BackBlack Campaign Aims to Diversify Philanthropy for Black Gen Z

A new $12 million campaign called BackBlack seeks to shift the landscape of philanthropy, encouraging Black Gen Z to engage in giving and help Black-led nonprofits reduce their reliance on wealthy donors.

21 Aug, 13:28 — 21 Aug, 13:28

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fortune3d ago

Philanthropy has long been dominated by the wealthy. This $12 million campaign wants Black Gen Z to see it differently

BackBlack is betting that thousands of small donations can help underfunded Black-led nonprofits rely less on wealthy benefactors.

By James Pollard, The Associated Press

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BackBlack Campaign Aims to Diversify Philanthropy for Black Gen Z

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Philanthropy has long been dominated by the wealthy. This $12 million campaign wants Black Gen Z to see it differently

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