Balaji Telefilms Secures Major Five-Show, 200-Episode Deal with YouTube India

Ekta Kapoor, Gunjan Soni Unpack Balaji’s Five-Show, 200-Episode YouTube India Deal (EXCLUSIVE)

India’s queen of television Ekta Kapoor is betting that Indian viewers walking away from appointment television will still watch long-running fiction, just on YouTube’s terms. In an interview with Variety, the Balaji Telefilms Ltd. joint MD, and Gunjan Soni, YouTube’s managing director for India, break down the partnership between the two companies, under which Balaji […]

By Naman Ramachandran