Bath & Body Works says it can't compete without Amazon

Amazon is playing a major role in Bath & Body Works' new online strategy, CEO Daniel Heaf said. Bloomberg/Getty Images Bath & Body Works is turning to Amazon as part of its turnaround effort, CEO Daniel Heaf said. The e-commerce giant is helping the mall staple reach new customers. Growing market share is "difficult" without Amazon's reach, he said. Bath & Body Works has a secret ingredient in its turnaround effort: Amazon. The retailer, known for its hand sanitizer and fragrances, started ...