E.ON "Parilica" Campaign Blurs Line Between Reality and Advertising

The "E.ON Parilica" campaign utilized digital citylight screens to create an advertising experience so convincing that it blurred the boundary between digital content and reality, demonstrating the potential for highly immersive advertising.

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jutarnji-listSerbian53d ago

Kampanja koja je izbrisala granicu između stvarnosti i oglašavanja

Može li kampanja na digitalnim citylightima izgledati previše uvjerljivo? Kampanja “E.ON Parilica” pokazala je da granica između digitalnog i stvarnog može biti gotovo neprimjetna. U sklopu ove kreativne instalacije, na digitalnim citylight ekranima prikazani su svakodnevni kućanski uređaji poput tu...

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E.ON "Parilica" Campaign Blurs Line Between Reality and Advertising

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Kampanja koja je izbrisala granicu između stvarnosti i oglašavanja

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