Apple Reportedly Plans to Absorb iPhone 18 Component Costs to Maintain Pricing

Apple is reportedly considering absorbing increasing component costs for its upcoming iPhone 18 series, a strategy aimed at maintaining stable pricing for consumers while securing supply and market share amid global shortages.

6 Apr, 16:51 — 6 Apr, 16:51

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Times of IndiaMostly Factual3d ago

Apple may have a plan to 'ensure' you do not pay more for iPhone 18 series

Apple is reportedly planning to absorb rising component costs for the upcoming iPhone 18 series, leveraging its financial strength to maintain stable pricing. This strategy aims to secure supply and gain market share amidst global component shortages and price volatility, potentially impacting competitors' availability and pricing.

By TOI TECH DESK

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Apple Reportedly Plans to Absorb iPhone 18 Component Costs to Maintain Pricing

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Apple may have a plan to 'ensure' you do not pay more for iPhone 18 series

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