Como 1907 Football Club Aims for Luxury Lifestyle Brand

Como 1907, once solely a football club, is now being transformed by its owners into a luxury ecosystem and lifestyle brand, leveraging its glamorous location.

22 Apr, 11:00 — 22 Apr, 11:00

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FTVery High3d ago

Balls, boats and billionaires: Como 1907’s lifestyle brand aspirations

Once, Como 1907 was just a football club. Now, its owners are trying to build a luxury ecosystem around its glamorous location

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Como 1907 Football Club Aims for Luxury Lifestyle Brand

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Balls, boats and billionaires: Como 1907’s lifestyle brand aspirations

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